We recently launched our self-service geospatial platform, Orbital Insight GO, in our mission to understand what is happening on and to the Earth. Subscribers have access to vast quantities of geospatial data, including multiple imaging satellite constellations and hundreds of millions of connected devices. The GO platform then contextualizes raw geospatial datasets to create analytics at scale using artificial intelligence and machine learning.
Looking at Macau Casinos
In an example use case, GO observed foot traffic at 9 Macau Casinos using geolocation (mobile device) data to understand trends in customer visitation. Foot traffic is an important indicator of casino revenues when combined with betting size information and win rates. GO can benchmark against traffic patterns against competing assets on the Cotai Strip, and help users gain a deeper understanding of customer traffic and market share.
Today investors focus heavily on the Macau Gross Gaming Revenue numbers published by The Gaming Inspection and Coordination Bureau (DCIJ). While this is useful intra-quarter data, it doesn’t provide granularity on specific casinos and is released only monthly.
Creating a GO Project
A GO user can recreate this project using our platform and API functionality with a few simple steps.
Select an Algorithm: From our list of proprietary algorithms (including live22 , ships, land use, IoT devices, etc) we chose geolocation for this project. When normalized, it provides a highly accurate signal for localized foot traffic.
Specify an Area of Interest: Users are able to draw or upload their areas of interest (AOIs) directly in the platform to select where they would like to monitor, ranging from hyperlocal to global scale geographies. In this case we drew the property boundaries for Galaxy Macau, LVS Venetian Macau, Wynn Palace, LVS Cotai Central, Melco City of Dreams, LVS Parisian Macau, Melco Studio City, LVS Plaza Macau, and MGM Cotai.
Identify a Time Period: Monitor historical, current, and ongoing change in your project. To understand change in market share across the 9 casinos we looked at foot traffic from 2017 to 2019.
GO’s Analysis: Customer Visitation
After specifying the project’s criteria, Orbital Insight GO ingests, interprets, and analyzes the geospatial datasets within hours — whether you’re looking at a single store or an entire county.
For our Macau Casino exploration, GO delivers a normalized traffic pattern which can be plotted for each casino. An analysis of the data shows that traffic was slow on MGM Cotai’s opening night of February 13, 2018, but soared through the Chinese New Year weekend (February 15–17) before returning to a baseline pattern of traffic later in the month.